is an online fashion boutique located in Sacramento, California. From the beginning, we found our inspiration through our location’s surroundings. From the Valley’s comfy casual, preppy look to Downtown’s sexy chic style. We want our customers to look and feel fabulous each time they put on their Sohcue outfits! Our goal is to consistently provide our customers with the latest and most exclusive fashion trends that are affordable and comfortable.

Our name is a statement that reminds us of the challenges and accomplishments that made this online boutique possible, while at the same time flaunts our passion for young and fun fashion trends. Sohcue's CEO, Howard Zhou, inspired the “Cue”. It comes from “Danzcue”, Howard’s own brand sold through his first successful business. The “Soh” was added because we believe our products are just “Soh” cute!